Illegal price gouging after emergencies - Living in California means you might one day face disasters like fires, floods, or earthquakes. During these emergencies, businesses and landlords might dramatically raise their prices to make extra profit. This is called price gouging and it’s illegal in California. When a state of emergency is declared, prices on many essentials, like food, rent, and gasoline, cannot be raised more than ten percent for consumers impacted by an emergency. Learn what the Los County Department of Consumer and Business Affairs is doing to combat illegal price gouging and protect consumers in the wake of the L.A. area wildfires.